Meta just released another study on the thoughts and behaviors of users on their platforms like Facebook, Instagram, Messenger, etc… And below are five key areas that stood out to help guide a greater mission for leveraging social media in order to have a more relatable feel to your presence. Meta’s Insights align with everything I have always believed social media stood for:

• Acknowledging the audience (while still so sorely overlooked) is a differentiator.
• A positive experience with a brand can often matter more than brand quality itself. (That’s amazing!)
• People want to learn about what’s going on in their local communities.
• They also want to get to know public figures better via social media.
• And mostly: People want to feel a part of something.

Be that something. -Lori

Memorial Day is a day for remembrance of those who have died in service to our country. In 1942, as millions volunteered or were drafted for military duty, communication guidelines were given to soldiers and their families about the dangers of how unintended information ...

Many of us in the social media space get hammered over “the ROI” of content, audience engagement, in general, our time spent on the platforms. And while it gets tiresome, it’s also important to keep finding ways to possibly cut through and help ...

It feels like Instagram is taking on sites like “Linktree” that allow you to post multiple links on Instagram by rolling out the new “Five Links” feature. Rather than being held to only sharing one link on your profile, you can now showcase up to ...

Difference Between Instagram & Facebook “Stories” and Posts/Reels Stories are more fleeting, fun, fast moments from the day-to-day or a quick interaction between you and others. They disappear 24 hours after posting unless you permanently feature them at ...

Meta released a few insights on why people use “Stories” which should better help you to understand the power of this content form and why we talk about them a lot; different ways to create impact. Instagram and Facebook Stories are vertical videos or photos ...

Meta is testing a subscription-based model, Meta Verified, where creators and users pay for not just verification, but increased reach, guaranteed customer service and more. Meta notes businesses can’t apply for Meta Verified just yet. [But] “Long term, ...

Twelve years ago this week, “Merge,” here on All Access launched. It was 2011, and All Access President/Publisher, Joel Denver, was the one with the foresight to know a column on the emerging social media space would be something of value. Here is a ...

Meta just released another study on the thoughts and behaviors of users on their platforms like Facebook, Instagram, Messenger, etc… And below are five key areas that stood out to help guide a greater mission for leveraging social media in order to have a more ...

For some time now, Instagram has been working to shift how we use the app away from our own curated social graph (the people, places, and things we follow), and more towards the TikTok-like in-app, interest-based, discovery experience. And this change means opportunity ...